I was scared to have this interview because it meant I had to face one of my greatest weaknesses: attention to detail and attention to data. This is something I know is important but I do what all good intentioned humans do when faced with prospect of shame: head in the sand☺ Well, Emily Kund is here to dispel the myths, teach all us all about data and make it fun for us! Emily is the founder of Analystics to inform and she helps decision makers use data to make meaningful decisions in their business. So, for all small business owners who don’t know why data matters or what they should track in their business, this episode is for you. She tells us why data is so important, how it can help us grow our business, what things we must track and some tools to help us get started. Also, what parts of our business can we automate. This was such a phenomenal and such value filled episode and I know that just by implementing one nugget Emily shares could radically transform the way you do business. I love this woman, her passion for data and people and I am so happy to bring this conversation to you.