This week I’m interviewing Janet of https://www.janetejohnson.com/ all about the power of TikTok ads

YouTube Video

Podcast Transcription

Jasna Burza 0:00
Janet, welcome to Business Spotlight.

Janet E Johnson 0:04
Awesome. Thanks for having me. This is fun. always such

Jasna Burza 0:07
a pleasure for all our audience. Now Facebook, if you’re listening later on on other platforms, Janet spoke to our uplevel to get a mastermind years ago, and people are utterly blown away by the quality of the delivery of the content that you have. And if I believe correctly, they were number of masterminds who ended up working with you long term. Yeah,

Janet E Johnson 0:31
yeah, we did some really good work. I know we did one Botox. We just saw on the US. Yes, we are. For sure. That was one definitely that we did. We worked with each other for a really long time helping her with her lead generation. Yeah.

Jasna Burza 0:45
Which is really fabulous. So really, I mean, you are the name for all things, social media and ads, Facebook ads, Instagram ads. And I have used ads so successfully in the past, and which is why I wanted you to really talk about the importance of it. But right now we’re living in a world that’s like changing people like is it even worth it? What does that look like? So tell us about how you get started in the first place in the social media world? And what are Facebook ads for business owners? Do they work? Well,

Janet E Johnson 1:20
this is good. This is great question, but I’m gonna like turn it. I’m gonna twist it a little bit on you. So very, very good questions. Facebook and Instagram ads still work? Absolutely. I mean, I have many, many clients and we do coaching as well. So we definitely do Facebook and Instagram advertising still. The butt of it, though. And this is kind of fun. And you will be come may be surprised to that we have just been rockin Tiktok ads. So we’re doing more tic tock ads and loving it. So yeah, like Tic Tac ads are kind of the cost of what Facebook and Instagram ads were back in 2015. So Wow. Okay,

Jasna Burza 2:03
that’s I will want to go there. Tell him. I’m like so excited right now, because I have not been able to crack the code. Let’s talk a little bit briefly about the agency that you ran here and to ensure the peace and the people that you work with and how do you help them that social media?

Janet E Johnson 2:21
Yeah, yeah, we used to be like the whole management of social media and that kind of thing. But really, we only do lead generation we only do for the ads specifically. So we we do have a couple of past clients that we still do social media management, but we really don’t do that now we give tips we even tell people how to do videos and show them oh, this will help you show up more organic but really we are all about the advertising side of things so Facebook Instagram, some Google as well and then now a lot a lot a lot with tick tock so I think and they might tick tock business will grow once I can tell you some stories of what’s happening. I mean, it’s crazy with the TIC tock ads. So that’s what we do, but we also teach it so if some people would rather learn it themselves, I have a program called ads evolution coaching and that has Facebook Instagram and we are we are getting integrated with the TIC tock ads as well. So we do both both the ad agency side I have a lot of people that just say do it for me. And then we also have the coaching side

Jasna Burza 3:25
yeah that which is best of both worlds there are people were like I know enough, I just need to kind of really brush up on my skills and I can I can do it. I am in the the other category. But please help because I need all the help that I can get. So tell me about Tik Tok and the ads because, you know, Jenna was my marketing director, she she came on board and she said you need to be on Tik Tok. I’m like, No, I am not dancing. She’s like no, not dancing, but you need to eat is the platform. So I am on Tik Tok. And I have been consistently posting for I think now five months. I have not cracked the code I’ve posted I think once a day every single day. I’m either really,

Janet E Johnson 4:14
you can’t wait too much work. Let’s just do paid ads for you.

Jasna Burza 4:18
I mean, you see, so let’s tell me about you know, it seems like one of the things that I’ve heard recently is the Tick Tock is so saturated right now to be able to be found people don’t follow accounts, which is very interesting, isn’t it? Right? So they’re good and they want to spy they don’t want to follow? They want tick tock behaviors on this. I want to just see different things all the time. So you introduced exotic ads, how do they work and why tell me those stories about why there’s Yeah, well what’s

Janet E Johnson 4:50
really cool about it for you for somebody like you, but also that has you know been working hard on it. You can amplify it obviously with doing the ads but a lot of people come to me and they say, you know, I say maybe you should try tick tock ads and they they go, Oh, why don’t have an account? Doesn’t matter. You don’t have to weird. Yeah, you don’t have to have an ad account. Or you don’t have to even have a tick tock account to run ads that you don’t have one. So that’s another thing. Yeah. Now granted, all those platforms, their algorithm kind of works together. So I do tell people, it’s probably better to set one up, integrated. I started on Tik Tok in 2018. And all I did was cat stuff. Like I was just like, Oh, let’s see what happens if I post my cats. And I had all these views of like one of my cat cleaning himself. I’m like, this is the stupidest thing. But you know, of course. So then I decided that that wasn’t my audience there. So I just, I actually deleted it from my phone. And I mean, don’t we all wish we had like, kept going with things back and, you know, three, four years ago. So that’s quite a few years ago. So I did read, live and it up again. But I only have 100 followers. So I’ll just tell my story real quick. But I also have client stories too, but I only have 100 followers. I didn’t even have posts, I thought, well, I better. I’ve been doing a lot with real so I just download my rails and then go over and upload them on tick tock and you know, there we go. It’s new content, you know, but I, we did what’s called the VSL. I don’t know if you know that terminology, what but it’s video sales letter. So we’re actually trying to book calls through the platform. And we ran, you know, the video ad took the ad. By the way, I did the same thing on Facebook, the exact same sales funnel to the VSL. Zack, same thing. We paid probably $500, a book to call on Facebook. We were paying $40 a call on tick tock. And with it, we spent our first $1,000 I did over $10,000 in sales within under a month, less than a month. Oh my god, what was that? Just my business? I have other stories from other issues recently, right? This was yes, very, very recently, yes, in the last couple of months. So we’re doing a lot of things with tic tac ads to so. So that’s just my example. But I didn’t need to have like any crazy tic tock, you know, following or anything like that, you know, obviously, I have a strategy with ads. And you know, that kind of thing, you got to have that strategy. But costs are about, I would say a fourth to attend. And I still love Facebook, and there’s a place for it for the ads. And some the one downfall to tick tock advertising is the audiences aren’t as robust. Because Facebook knows everybody about every you know. So I mean, they do have really, really good audiences. And so it really depends on who your audience is, too. But the age is getting older. Remember when we were on Instagram in the past, and it was just teenagers, and then all the moms came and took over? Well, that’s what’s happening with Tiktok. So it is getting to be an older demographic.

Jasna Burza 8:01
It’s so interesting. So let’s bust the myth you have always been so I mean, right now we’re going to help you like literally have an army of people come to you for tickets are like you and I have to have a conversation.

Janet E Johnson 8:15
It’s a new thing. Yeah, I can’t wait.

Jasna Burza 8:17
So a lot of my when I tell people that I run ads, or I do they will come to me so well. Yes, they have a really large business or you have you have been doing this for a while I can’t afford it. So give me some give. Let’s give people who are running a $50,000 $100,000 business, let’s explain to them that they can actually afford and how important is to invest in? Let’s just focus they focus on the Tiktok.

Janet E Johnson 8:45
There. Yep, yep. I mean, you know, I think people any business as a business owner needs to have a certain percentage of their company be for advertising. That is the only way they’re going to grow. Organic social media has become to me. It non existent, almost, I mean, I call it fluff. I mean, I don’t know if that’s making fun of it, or whatever. But, you know, we need that content so that if people dig and look into us, they need it. But in reality, where you’re going to see the return on investment and truly scale your business, where you know, you have consistent leads coming in is only going to be from paid advertising. So any business owner should have a budget of paid advertising. And I don’t care if it’s as little as now it should be at least $20 a day. I mean, I would say yeah, five bucks a day. People used to say that but that’s not that’s pretty tough nowadays to even learn from the data. The other thing that’s another big point of it is nothing no ad spend ever goes to waste. As long as you know how to read the data, make shifts learn from it. And then you can move forward and scale. So the bottom line is you are paying for data as well as paying for the leads. But you know, sometimes it takes longer to get there than others. Sometimes I can launch ads and boom, we’re getting lead, lead lead sales. Sometimes it takes more time to really learn different things, learn who the best audiences, so you can learn so much with doing advertising. So it’s, it’s, it’s, it’s pretty cool. I think bottom line is my best client, they have a huge budget for ads. But in June, I know for a fact we’re working on No, it was July, we’re working on their August numbers, but they did in just my sales funnel with them. And that was on Facebook, before we’ve done tic tac numbers. They did 30 grand in, in ADS. So it sounds like a lot. And they did have under $50,000 in sales from one, you know, in one month, but their you know, bottom line is they know they have to put money into ads, and they don’t stress about it, you know, they just say your you know, take this money, we know it’s gonna leave. And we always get a return on investment. Now, when you first start, you might not. And you got to be willing to take that to learn from the data. And it will work if you just stick with it.

Jasna Burza 11:19
So how much time do you need to read the data and get the feedback to course correct to make sure that it works? Is it three months, six months? Or is it is it as soon as three weeks?

Janet E Johnson 11:30
It will usually like when I work with somebody we know some things start working in 30 days. But I do four month contracts on purpose because of the four months because it does sometimes take that amount of time I even found I used to do 90 days, and sometimes that’s too short. So we do four months. And we feel like at that point, we also I do have offer guarantee I will continue working with people if they haven’t got the results they need after the four months and I don’t even charge. But you know, I mean, one or two months? Obviously I don’t. But that’s my performance guarantee, because you need I believe if you’re in that for months, as long as you’re spending the money to run the ads, you will get the results you need.

Jasna Burza 12:13
Folks, Did you just hear that? Who are those that in today’s world Javid? That is brilliant, amazing. And it’s a testament to how wonderful you are and the kind of work that you’re doing. I think he’s just so brilliant. Oh my gosh, I’m so excited. So do people when they’re creating a clearly on Tiktok? It’s a video sales ad. Right? So is it? Do you help create those? Or do people have to create it yourself? That will be the first question. And then secondly, is it for product? Or is it for service? Or both?

Janet E Johnson 12:50
Ah, super, these are all great questions that I get these questions all the time, but I love it. Okay, so number one, ad creative, either or now Canva for instance, you go into there, they have tons of templates that you could use for tick tock ads to create those videos. So you could test that. But of course, my recommendation is get on the video, the the clients that I’m working with, I show them, I guide them on what to do, we may optimize their video to make sure it fits properly, maybe add a headline banner or something like that. But the bottom line is you get an eye and the more it looks like Tic Tac, the better off you are. So you want to get on camera but so I have one client that will not get on camera and it still works for them as well. We are just creating that video content for them. We’re not a video I’ve said this to many people and like I’m not a video editing company at all, but the bottom but we do use Canva we have another software that we use to we have like three different software’s that you can do it now time a lot of people ask that too. How long should the video beam the best performing ones are 24 to 32 seconds.

Jasna Burza 14:10
That’s short too short.

Unknown Speaker 14:12
Very, very short.

Jasna Burza 14:15
It’s so frustrating used to be 10 minutes right?

Janet E Johnson 14:18
Isn’t it great. I love short though because I’m like all about getting to the point of it. So and then you can test all the other one is like a minute 20 is documented to do pretty well too. So that’s the bottom line is you got to test you got to test the short you got to test the long and try it.

Jasna Burza 14:35
Okay and it’s both for a product or a service. Yes,

Janet E Johnson 14:39
that was your question number two. E commerce isn’t my specialty I’m more specialty with coaches consultants course creators. We do work with a couple ecommerce companies. But I’m not on Tik Tok with E commerce at the moment. Bottom line though, I’ve heard a lot of E commerce doing very very well. So products on Tik Tok. And then like I said Most of mine our services. Right now we’re marketing to a spa doctor and she’s got a series coming up a free series and that leads into her program. And she has products as well. And so we’re we’re marketing all that right now on Tiktok ads, too. So I mean, services, I’m a service provider and look at my results, you know, so you know, we any business, but I wouldn’t say anything like SAS companies, I’m not sure about yet, you know, software company, like that type of thing. It you got to really go okay, is my audience there? But they will be there soon. If they’re not there. Yeah, no kidding. It’s

Jasna Burza 15:38
like it is happening. Oh, you again, we have to talk. I will have Jennifer will have given us an important conversation. Listening. What is the one platform? I think we already know, based on you say, Well, what is what platform we should start with? Is it Google ads, Facebook, Instagram, or is it tick tock? If we have to just start and play with one we’ve never done anything? Where should we go?

Janet E Johnson 16:04
Woohoo. I always say to, I always say focus on two. Honestly, I still am a big believer that if somebody it’s almost like not having a website if you don’t have a Facebook existence, so Facebook is like hard to give up. But if you’re not doing paid advertising on Facebook, why even bother? I mean, it’s like having a website that you’re not driving any traffic to either. So that’s an it’s an advertising platform, that’s how they make their money. So you really should be now my number two, it’s tough. I mean, for ads side of things, I’d say test tick tock, I would say go there first. It’s it’s less expensive. And and then if you get something working there, then you can more than likely bring it over to Facebook. The one thing that’s kind of funny about these companies is they each copy each other. So as we know, reels are copied from tick tock. So what did tick tock do? They copied the ad platform. So it’s really easy to jump to the to back and forth. If you know Facebook ads platform, it’s easy to learn tic tac platform, so vice versa.

Jasna Burza 17:10
I love that Janet, people are gonna love that they’re going to be jumping on it. If there is no tomorrow, where can people find you? What is the best way to get a hold of you? I know you are active on LinkedIn, I know that your website they are able to buy the DIY or self paced course, but also work with you because I think that’s the thing that most people are gonna go for. So how do we

Janet E Johnson 17:34
Yeah, Jan Andy johnson.com is just the easiest. And then if you hit the contact me you can get to on my calendar. So just book a call. That’s the easiest way. I’m mostly active on Facebook and Instagram. Those are probably my two top platforms that I’m real active on so you can always reach out to me there as well. Okay,

Jasna Burza 17:52
Janet E johnson.com. Folks, this isn’t this is brilliant. She gets me results, which I love, love, love. Secondly, Janet, you know, I love you dearly have known you now for four through Jenna actually from years ago. And I can attest to her integrity, which in this type of work is very difficult to find. So I cannot thank you enough for taking the time to tell us about your work and about your services. And for those of you listening, maybe the ads are the missing piece in scaling your business. We often talk about doing more and again, I’ve been posting every single day on Tik Tok for five months. And I made like 200 followers and I’ve been putting so much creative power behind it. It Like It’s just not tracking. I’m doing ads. So thank you, Jana. Thank you so much.

Janet E Johnson 18:46
Yeah. Thank you for having me on, Jason. I appreciate it.

Jasna Burza 18:49
So it’s your pleasure. I’ll talk to you soon.